In the communication field, it’s important to understand the benefits of something ‘going viral’. This can be extremely beneficial to the company’s popularity and awareness. However, according to Gregory Ciotti’s “A Scientific Take on Viral Marketing”, it’s also important to understand that there is no definite way to make something go viral. On the contrary, he did leave us the main reasons why certain things go viral on the internet.

  1. It was dwelt on positive issues, topics
  2. It evoked a strong emotional reaction from the audience
  3. It was practically useful

Viral marketing, more simply put, is the spread of an idea. Things also tend to go viral when they have some sort of trigger, social currency or relevancy, and some sort of value.

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